Software Development Services For Technology And Enterprise Companies

UI, UX, software project, gravelsoft, software outsourcing, design, technology, dedicated team

ui-ux design creates First Impressions

We can take your idea and design a stylish, responsive, and intuitive digital product for it. Product and UI Design is responsible for the first thing your customers see and think about your project as well as for further user experience and satisfaction. We understand the importance of building beautiful products from ui/ux design prospective. Our core focus is to create designs that captivate an audience, increase user retention, and make users’ journeys smooth and pleasant. However, we never go overboard with our design: we keep it simple and strive to boost the business value of a product.

01. RESEARCH

COMPETITIVE ANALYSIS. See how others solve similar problems and try to not reinvent the wheel and user experience. Compare the pros and cons of your competitors.
PERSONAS AND GOALS. Who is your user and what are his goals. We will set the shared vision, reference point for everyone involved with a project.
DATA ANALYSIS. Do you have all the useful data you need to complete ui/ux design? Try to have a look at funnels, clicks, page views, performances and ui design. We need as much as possible valuable data.

02. USER EXPERIENCE

USER FLOW. Create your user experience stream based on the scenarios you created; you can use it later to review the journey and develop wireframes and ui design on top of each step.
RED ROUTES. We define red routes for your product, and you’ll be able to identify, prioritise and eliminate any usability obstacles on crucial user journeys.
BRAINSTORM & SKETCH Now we use our core data, user stories and red routes to come up with possible solutions as part of ui/ux design.

03. CREATE DESIGN

UI GUIDELINES. We prepare guidelines that will be Accessibility ready. Include rules for using fonts, colours, images and icons in your product and ui design.
UI ELEMENTS Based on the prepared guidelines, we build the UI elements and components. All of them come as UI/UX Design System for your product. Will be building blocks for further development.
RESPONSIVENESS If the product requires several platforms to work on, we create responsive guidelines which will be used to create responsive versions of the screens for user experience

04. UI PROTOTYPING

BUILD ALL THE SCREENS: Having our UI Design System ready, we can build all of the screens. It is the step when you can see how would the end-product will look.
FINALISE LAYOUT: It's time to let our design shine, make it in the right way, we don't stop with the first solution, always ask "is this the best we can do?"
WAITING & FEEDBACK STATES: We make sure everything will give immediate and clear feedback on any user's actions and user experience.

05. A/B testing

KPI SETUP: What you want to achieve? What are your goals? Write down how you define success and failure and check if you have everything you need to collect the data for ui design.
A/B TEST PLAN: Plan your AB test ahead and, if you can, plan a short roadmap of improvements for user experience. Your goal is not just improving KPIs, but learning something.
GATHER FEEDBACK UX: lab, survey, sessions recording... test, observe and fix, test, observe...

WHAT BENEFITS DO WE OFFER?

Any software development or design process is meant to achieve a single goal – to help end-users solve their problems. UI/UX designers are trained to detect and research specific user needs, and design to address them in the best way. These consulting specialists know how to create a perfect user interface and ensure a seamless user experience in every detail. They are well-aware of possible development flaws and have analyzed thousands of software solutions, mastering their best design practices. An interface consultant can help you find the optimum digital design based on thorough market research, which brings you a range of benefits:

1. COMPETITIVE EDGE

With today’s market overflowing with dozens of similar digital products, users always choose the simplest and most convenient option. UI/UX design helps turn your idea into the software they will give preference to.

2. IMPROVED SOFTWARE PERFORMANCE

It’s important to detect as early as possible if some UI design elements are unnecessary or can be optimized. This will make your mobile app more light-weighted and, consequently, improve the performance of the devices where users install it.

3. INCREASED PROFIT

The more users like your app, the more downloads, shares, and in-app purchases you will get. All these digital resources convert into higher profit and greater monetization opportunities. An interface consultant is the best investment option to polish your design and provide an ultimate user experience.

4. COST-EFFECTIVENESS

The wireframing used in UI/UX design can save up to 50-60% of investment in a product. UI/UX services ensure that requirements to your project are clearly and accurately formulated, so you won’t need to redevelop something in the long-run.

5. FACILITATED DEVELOPMENT PROCESS

Creating a clear customer journey map and wireframes will come in handy during the development phase. Preliminary UI/UX research allows front-end developers to promptly make weighted decisions. Backend and frontend also become better coordinated since both sides have an integrated vision of the project.

6. EFFECTIVE BRANDING

UI/UX specialists implement best practices to incorporate your branding into the design of the developed digital resources. They will help you adhere to your corporate style ensuring consistency within the project. Your logo, corporate colors, and other elements of a style guide will be harmoniously combined with smooth user experience and user interface design.